NBA x Hinge

2026

Young Shits asked to help a new target market connect with the NBA. I focused on those dating NBA fans. You don't have to love basketball to love being beside someone when it matters to them.

The biggest basketball game nights happen to occur during the peak activity month for renters, so we help users imagine what home could feel like, how the NBA feels a part of it and then help make it happen.

Launch

On the way home, people will encounter a two-part NBA x Hinge OOH around public transit. Open Hinge and check the conversations you left on opened. One lucky user will be selected for the chance to sit courtside for Finals Game 1. When two people match through an NBA prompt, NBA x Hinge users receive passes to invite their match to a Finals watch party at a participating open house in their city.

Experiential

Available apartments are transformed for a first date Finals watch party. Commitment can be scary. We’re just offering a way to see what home could feel like with people and things you could care about.

Strategic Social

Throughout the Finals, NBA players and coaches will offer unsolicited dating advice and conversation through popular Reddit threads. On Instagram, NBA x Hinge will show how the energy of the game travels because it’s part of someone’s life. What does it look like when you get to be a part of it?

Spec campaign

Young Shits