venture stl ar poster campaign
2025
Small businesses can lack the resources and promotional channels to build visibility on their own, while city residents struggle to find distinctive local spaces, especially to meet new people, that feel personal, high-quality, and easy to access. Venture St. Louis is a mocked poster campaign that pairs each location with QR-code access to curated details, directions, and resources, making it easier to discover and visit community-driven businesses.
Augmented Reality
Scanning each poster provides users with links to navigate and learn more about each location corresponding with AR animations bringing to life its personality.
Branding Strategy
Vibrant color schemes, dynamic, realistic imagery, and accessible navigation enhance the sense of adventure and community engagement. The poster and interactive AR element design reflects the unique character of each venue while maintaining cohesive, unified campaign identity through typography and composition.
Campaign and brand identity