BRAND STRATEGY, VISUAL AND COPY
venture stl ar poster campaign
2025
Are you a small business relying on the good will of customers to boost your Google rating to 5 stars to bring in business? Are you 25 and searching for the underrated spots to brag about to your 3 friends that you see once a month? This AR poster-led campaign seeks to invite easier access and knowledge of these lesser exposed businesses, while fighting the loneliness epidemic through new communities in niche spots.
Augmented Reality
Scanning each poster provides users with links to navigate and learn more about each location corresponding with AR animations bringing to life its personality.
Branding Strategy
Vibrant color schemes, dynamic, realistic imagery, and accessible navigation enhance the sense of adventure and community engagement. The poster and interactive AR element design reflects the unique character of each venue while maintaining cohesive, unified campaign identity through typography and composition.
Campaign and brand identity