BRAND STRATEGY, VISUAL AND COPY
Very online agency / svedka
2026-Present
No drink speaks nostalgia to millennials like SVEDKA. But the product can lose its relatable presence without the personal connections on their social media. We keep it updated to remind you to cherish your memories with your beloved strawberry lemonade vodka and remember it holds a place in your current day (on your friend of a friend's boat that you were really really nice to).
'I can make it in one trip' (Reel)
I'm not making multiple trips to get everything I own inside. No one else will either. SVEDKA takes a play on this trend, specifically determined en route to the pre-game. This took the chance to dramatize the excitement of the moment with overwhelming drink supplies because our creator couldn't wait to provide the party with the most memorable drink.
The inspo
Why it works?
It's candid and relatable. It's a common, frequent, emotionally resonant experience translated to product usage, where the emotion is translated to associate positively with the new experience.
Social media concepting
SVEDKA