purdue recreation and wellness
2025 - 2026
This division of Purdue had an inconsistent social media presence in brand differentiation, post frequency and cultural relevance. In 8 months I increased weekly video-based media output, Instagram following by 8.6%, organized project management and internal client communications and strengthed student and alumni reach through relatable and brand-aligned content.
Content Strategy
Rather than focus on translating trending audio or chasing engagement metrics, it’s about anticipating student needs before they surface, identifying where wellness services intersect with campus experiences and timing content to meet those moments. Online engagement followed naturally when content aligned with what students were actually experiencing in real time. Full content strategy read on my Substack.
Brand Alignment
WIth strict comprehensive Purdue brand guidelines, RecWell requried consistent adherence to typography, color, composition and language. However, divisions find a cohesive brand differentiation within these restrictions based on their values and objectives, in this case wellness in pursuit of achievement.Â
Supervisor and Assistant Director: Chase Moser
Role: Outreach Manager / Videography and Content Creation
Content creation and branding