trojan rebranding Â
2025
Rebranding and campaign for Purdue project
Trojan’s social voice and product innovation are modern and inclusive, but the core packaging system still feels fragmented, male-centric, and visually inconsistent compared to the brand’s digital presence and the category’s evolving design standards.
Packaging Strategy
Here's the original (Spring 2025)
Think, 'a wall' of red Cokes on the shelf differentiated by typography. Now make it bold black condom packaging with a splash of color for product differentiation. Consumers can also face discomfort in purchasing sexual health products. The idea was to make packaging slightly more subtle and consistent across the board.
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But Trojan benefits from their recent playful branding, primarily through media channels, and that's not lost on me. Which is why the excitement and color lies inside the package - the condom wrapper.
Inclusivity
Softened logo, vibrant color, non-gendered language